Inspired by the State of Jalisco, Mexico

In Jalisco, Mexico, there's a stew that has been feeding families at weddings and celebrations for generations. Beef — sometimes lamb — slow-braised in a rich, brick-red broth of dried chillies, warm spices and herbs, until the meat falls apart at the look of a fork.

The meat gets piled into a taco. The taco gets dipped in the broth. And the broth is so good, people order a cup of it just to drink on the side. Birria went viral online a few years ago. In Jalisco, it was never a trend. 

This blend took 12 painstaking months to develop and it's made in small batches using only A-grade herbs, spices and chillies - the smell alone is so deeply aromatic, that it will knock you off your feet. You won't find another one anywhere that hits the spot like ours. 

We layer guajillo chilli and red chilli for that fruity, deeply savoury heat, with hints of cinnamon and clove for an almost festive warmth, that pair so well with beef. Dark. Moresishly comforting. And entirely effortless from a slow cooker. Deep red broth. Slow cooked beef. Crispy tacos dipped in rich consommé.

Four Simple Steps To Incredible Birria

1. Rub 2 tbsp of seasoning per 1kg of meat
2. Allow to marinate
3. Add sliced tomato and stock
4. Slow cook until tender

As the beef cooks low and slow, the marinade blends with the meat juices and stock to create a rich red consommé loaded with flavour.

Serve with toasted tortillas, melted cheese, fresh coriander, diced onion and lime wedges for the full birria taco experience.

Pro tip: Dip your tortillas into the broth before frying for crispy, flavour-loaded tacos with that signature deep red finish.

BBQ: You can also use our Birria blend as a marinade for beef or lamb on the BBQ or in a burger mix, creating a taste for the ages - and because there is no added sugar it won't burn like other marinades. 

All natural ingredients. No added sugar.

Perfect for:

• Birria tacos
• Slow cooked beef
• Marinading BBQ meat

Whether you're hosting friends, building the ultimate taco night or just levelling up your slow cooker game, this blend delivers seriously impressive flavour with minimal effort.

Pack size: 80g per tin